Emotions in eCommerce

Emotions play a huge role in brick and mortar "Old school" commerce...and in eCommerce even a greater one!In this article I try to shed some light about Emotions in the eCommerce buying experience, how it is different from offline commerce and to showcase how ebay and Amazon tackle this challenge differently. Emotions in Offline Vs.... Continue Reading →

B2B Marketplaces future? it’s all about Shipping!

Why online marketplaces, like Amazon and eBay, that have such a huge success in B2C trading, cannot replicate this success in the B2B trading? Today's B2B Marketplaces - old news Current B2B marketplaces who sell hard goods like Alibaba.com are much closer to a yellow pages websites than to matured B2C marketplaces like Amazon and... Continue Reading →

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